Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate.
For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.
As befits such an important milestone, Tiger Beer is going all out this festive season with a series of promotions, contests and activations on a grander scale than ever before. In addition to this packed schedule, Tiger Beer is collaborating with legendary Malaysian singer-songwriter, Namewee, to create a brand-new music video just in time for the Year of the Rat. In the spirit of ‘Double the Huat’, this isn’t the only collaboration fans of Tiger Beer and Namewee can expect in the coming weeks – with further details set to be unveiled soon.
Exclusive Tiger merchandise
Chances to get exclusive merchandise are also doubled this year, with festive giveaways such as Tiger Beer Mahjong sets, Heineken Poker sets, cash prizes and even gold coins up for grabs through various means.
What to look out for when you’re drinking
From now until mid-February, consumers who purchase any big bottle of Tiger Beer, Tiger Crystal, Heineken or Guinness Foreign Extra Stout at participating food courts or coffee shops can check underneath their bottle caps for three different Huat characters – “A”, “B’ and “C” – representing different prizes to be won! One “A” bottle cap wins consumers a Huat Huat Ang Pow of RM888, a “B” bottle cap allows a redemption of a Huat Huat Ang Pow worth RM388, while collecting 12 bottle caps marked “C”, or six Tiger Crystal bottle caps, allows customers to redeem one can of Tiger Crystal.
How to get the limited-edition festive rewards
Shoppers at selected supermarkets and hypermarkets can look forward to receiving limited-edition festive rewards as they purchase their favourite Heineken brews. The highly-sought Tiger Beer Mahjong set and Heineken Poker set is available to buy for just RM88 each from now until early January (while stocks last).
To qualify, simply purchase three cartons of HEINEKEN Malaysia products, including one carton of Apple Fox Cider, for the Tiger Beer Mahjong set; or three cartons of HEINEKEN Malaysia products, including one carton of Heineken, for the Heineken Poker set.
Be sure to keep an eye out for special in-store activations while shopping too, as these will give you the chance to get various prizes including one of eight gold coins.
You don’t even have to leave your own home to get exclusive rewards this Chinese New Year, with a range of great promotions on Drinkies, HEINEKEN Malaysia’s home delivery service. In addition to getting chilled beers and ciders delivered directly to your door, various items including the exclusive Tiger Beer Mahjong set and Heineken Poker set are available with purchases by way of festive promo codes – check out Drinkies.